Reflexive use is the standard Shopify's evidence sets. Tobi Lutke's memo of 7 April 2025 made reflexive AI usage a baseline expectation for every employee, prototyping now happens with AI in the GSD phase, and AI questions have been added to performance and peer reviews, so falling short of the baseline is visible in formal evaluation.
All Shopify employees are expected to use AI reflexively in daily work. Prototyping happens in the GSD phase using AI. AI questions were added to performance and peer reviews.
Lutke's memo (7 Apr 2025) introduced reflexive AI use as a company-wide baseline expectation. Employees who do not use AI reflexively fall below the memo's stated baseline.
CFTE’s capability diagnostics baseline your workforce against the same framework used on this page.