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RequiredEmployer requirement

Shopify

Cross-function (all employees)·Canada
Below AI Literacy

Public evidence — the organisation's published material, summarised

Lutke's memo (7 Apr 2025) introduced reflexive AI use as a company-wide baseline expectation. Employees who do not use AI reflexively fall below the memo's stated baseline.

CFTE interpretation — expert reading, not the organisation's standard

The CEO memo makes reflexive AI use a baseline expectation, with 360 reviews rating AI behaviour; employees not using AI reflexively fall below that bar. Direction of intent rather than a capability requirement; the level shown is CFTE's reading.

AIPF Level — the CFTE proficiency level attached to this record

Below AI LiteracyCompany's own name for this level: Below reflexive (not stated)

The memo defines the below-baseline boundary: non-reflexive AI use sits under the stated company expectation.

What this AIPF level means →

Provenance

Source typeCEO memo + interview
PublishedApr 2025 + Apr 2026
CorroborationHigh
✓VerifiedView source
Evidence and CFTE interpretation are presented separately.

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