Ad-tech, martech, digital marketing and SEO.
Criteo's AI Bootcamp trains technical employees by skill level on foundations, responsible AI, Criteo's AI stack and real AdTech use cases, followed by a supervised project.
Criteo provides AI e-learning for all employees to establish a general minimum level of AI literacy, shared vocabulary and awareness of AI guidelines.
Role Model (Score 5): leads AI adoption and innovation, carries a strong vision for AI as a strategic and operational foundation, and has built agentic workflows with demonstrable impact.
Consistently (Score 4): proactively champions AI, fine-tunes usage, introduces new tools, coaches others, and critically evaluates outputs for bias.
Mandatory Hiring Baseline. Effectively uses AI to enhance productivity and decision-making, structures strong prompts, and has built basic projects.
Does Not (Score 1): avoids using AI tools even when prompted. Sometimes (Score 2): occasional use with limited impact for simple tasks.