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Layer 1 · Evidence

Marketing / Sales / Support

Growth, brand, content, sales and customer support.

The evidence

Observed
IDEMIA Public Security
Customer Technical / Operations Enablement

IDEMIA trains customers' technical and operations teams on system use and output interpretation, with high-risk systems receiving comprehensive in-person training before deployment.

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Required
Zapier
Ecosystems & Channels candidate / new hire

Rebuilt how the ecosystem function operates. How partners are sourced, tiered, enabled and measured is AI-native. Reallocated capacity to strategic partnership development.

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Required
Zapier
Ecosystems & Channels candidate / new hire

Connected CRM, partner data and AI into one system. Partner tiering, outreach and performance tracking run without manual pulls. Built an enablement workflow the whole team uses.

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Required
Zapier
Ecosystems & Channels candidate / new hire

Uses AI across partner workflows every week: research, outreach, co-sell prep and enablement materials. Built a repeatable workflow for partner QBR prep.

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Required
Zapier
Ecosystems & Channels candidate / new hire

Uses AI occasionally for partner comms and to draft partner emails or materials. Tries AI for research but not embedded in workflow.

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Required
Zapier
Sales / Revenue candidate / new hire

Redesigned core sales motions around AI-native workflows. An AI agent analyses account history and generates a renewal brief so reps start at strategy, not data gathering.

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Required
Zapier
Sales / Revenue candidate / new hire

Chains multiple AI tools into connected workflows: AI-driven account research feeds a personalised outreach sequence and a deal channel with auto-generated qualification analysis.

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Required
Zapier
Sales / Revenue candidate / new hire

Runs AI-powered tools daily across core sales workflows: account research, usage analysis, call prep. Built a repeatable pre-call research workflow iterated over time.

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Required
Zapier
Sales / Revenue candidate / new hire

Uses AI-generated call summaries after meetings and to draft outreach emails. Can't describe how AI has changed their win rate, deal velocity or pipeline quality.

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Required
Zapier
Marketing candidate / new hire

Built a personalization engine that serves AI-generated campaign variants at scale, tied directly to pipeline. Restructured how the marketing team works.

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Required
Zapier
Marketing candidate / new hire

Has run AI-driven experiments with measurable results and now defaults to this approach across campaigns. Built a content system that drafts, formats and schedules posts across channels.

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Required
Zapier
Marketing candidate / new hire

Uses AI regularly across content, SEO analysis and performance review. Built a reusable prompt library for top content formats that the team now pulls from.

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Required
Zapier
Marketing candidate / new hire

Uses AI for first drafts only. Output reads like unedited AI; hasn't developed a process for improving quality or adapting tone.

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Required
Zapier
Support candidate / new hire

Has changed what work their team does, not just how fast they do it. Categories of work either no longer exist or run without human involvement.

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Required
Zapier
Support candidate / new hire

AI use has a clear before/after story that spans months, not tasks. Produces work that others on the team use: a tool, a template, a process.

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Required
Zapier
Support candidate / new hire

Has repeatable prompts for core parts of their job. Feeds relevant context into AI before complex work rather than asking isolated questions.

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Required
Zapier
Support candidate / new hire

Asks AI one-off questions to look something up, then goes back to doing work the same way. AI is a slightly faster Google, nothing more.

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